Website Development Cost in India: A Complete Guide

In today’s digital-first world, a website is not just an online presence—it is the face of your brand, a lead-generation tool, and often the first point of interaction between you and your potential customers. Whether you are a small business, startup, freelancer, or a large enterprise, a professionally designed website is a non-negotiable asset. One of the most frequently asked questions by businesses is: What is the website development cost in India?

The answer is not as simple as a fixed number. The cost of website development in India depends on multiple factors such as the type of website, design complexity, features, technology stack, and the expertise of the development agency or freelancer you choose. In this article, we’ll explore in detail the cost of website development in India, the factors that influence it, and how businesses can make the right choice while planning their website.

Why Invest in a Professional Website?

Before diving into the cost breakdown, it’s essential to understand why a professional website is worth the investment. Many businesses, especially startups and small enterprises, try to cut costs by using DIY platforms or cheap templates. However, a professionally developed website offers:

1. Credibility & Trust – Customers trust businesses with a professional, well-designed website.

2. SEO Benefits – Properly coded websites rank better in search engines.

3. User Experience (UX) – A seamless navigation and mobile-friendly layout keep visitors engaged.

4. Customization – You can tailor features and design based on your unique business needs.

5. Scalability – A professional website can grow with your business.

In short, your website is not just an expense—it’s an investment with long-term ROI.

Factors That Affect Website Development Cost in India

The website development cost in India can range anywhere between ₹20,000 to ₹10,00,000+, depending on the complexity and type of project. Here are the major factors that influence pricing:

1. Type of Website

The type of website you need plays the biggest role in determining the cost:

1. Basic Informational Website (₹20,000 – ₹50,000) – Simple websites with 5–10 pages showcasing business details, services, and contact information.

2. Business Website with Advanced Features (₹50,000 – ₹1,50,000) – Includes custom designs, forms, lead-generation tools, blogs, and SEO-friendly structures.

3. E-commerce Website (₹80,000 – ₹5,00,000) – Requires payment gateway integration, product catalog, shopping cart, order management, and secure checkout.

4. Marketplace Website (₹3,00,000 – ₹10,00,000+) – Like Amazon, Flipkart, or niche marketplaces. Complex and highly customizable.

5. Custom Web Applications (₹2,00,000 – ₹15,00,000) – Tailor-made platforms with unique functionalities such as CRMs, ERPs, or booking engines.

2. Website Design

Design impacts user perception.

1. Template-Based Design (low cost, ₹10,000 – ₹30,000)

2. Custom UI/UX Design (high cost, ₹50,000 – ₹3,00,000+)

3. Number of Pages

The more pages you require, the higher the cost. A 5-page website is much cheaper than a 50-page website with complex structures.

4. Features and Functionalities

Adding functionalities such as chatbots, blogs, payment gateways, CRM integration, user logins, or AI-powered tools increases cost.

5. Technology Stack

The cost varies based on whether the website is built using:

1. WordPress or CMS Platforms – Lower cost and faster development.

2. Custom Development (PHP, Node.js, React, Python, etc.) – Higher cost but more flexibility.

6. Domain and Hosting

Apart from development, you must also consider recurring costs:

1. Domain Name – ₹500 – ₹2,000/year

2. Shared Hosting – ₹3,000 – ₹7,000/year

3. Cloud Hosting (AWS, Google Cloud, DigitalOcean) – ₹10,000 – ₹50,000/year

7. Maintenance and Updates

Websites need regular updates, backups, and security patches. Maintenance costs range from ₹5,000 to ₹50,000/year, depending on requirements.

8. Who Builds the Website?

1. Freelancers (₹15,000 – ₹80,000) – Affordable but may lack long-term support.

2. Small Agencies (₹50,000 – ₹3,00,000) – Balanced cost and quality.

3. Top Agencies (₹2,00,000 – ₹10,00,000+) – Premium services, custom solutions, and enterprise-level projects.

Average Website Development Cost in India (2025)

Here’s a quick overview:

Type of WebsiteCost Range (in INR)Basic Informational Website₹20,000 – ₹50,000Small Business Website₹50,000 – ₹1,50,000E-commerce Website₹80,000 – ₹5,00,000Marketplace Website₹3,00,000 – ₹10,00,000+Custom Web Applications₹2,00,000 – ₹15,00,000

Website Development Cost in India: Platform Comparison

WordPress Website Development Cost in India

1. Simple WordPress sites cost between ₹20,000 – ₹80,000.

2. Custom WordPress development (with WooCommerce, themes, and plugins) can go up to ₹1,50,000 – ₹5,00,000.

Shopify Website Development Cost in India

1. Basic Shopify store setup costs ₹40,000 – ₹1,00,000.

2. Advanced Shopify customization costs ₹1,50,000 – ₹5,00,000.

Custom-Coded Website Development Cost in India

1. Highly scalable and flexible.

2. Costs range between ₹2,00,000 – ₹15,00,000, depending on the complexity.

Hidden Costs to Consider

When planning your budget, also keep in mind hidden or additional costs:

1. Content writing (₹1 – ₹5 per word)

2. Professional photography or stock images

3. Premium plugins and themes

4. Third-party API integrations

5. SEO setup and digital marketing

How to Choose the Right Website Development Partner in India

Choosing the right partner is as important as budgeting. Here’s what to check:

1. Portfolio – Look at their past work.

2. Experience – Agencies with industry expertise can deliver faster and better.

3. Support – Post-launch support is crucial.

4. Transparency – Ensure there are no hidden charges.

5. Scalability – Check if they can handle future upgrades.

Final Thoughts

The website development cost in India depends on your requirements, budget, and choice of technology. A basic website can be launched under ₹50,000, while an advanced e-commerce or marketplace platform may cost several lakhs. Instead of looking at it as a one-time expense, consider it as a strategic investment that drives leads, builds trust, and supports business growth.

If you’re planning to develop a website, define your goals clearly, compare options, and choose a development partner who can balance cost, quality, and long-term value.